New Model Production Group – Promotion

Group tutor: Magdalena Miśka Jackowska

We invite you to sign up for the New Green Production Model Group. Its mentor, Magdalena Miśka-Jackowska, will make the participants aware of the power of promotion and teach them how to reach a wider audience with their film projects.

Promote your movie /AV project during production process!

Effective promotion is the basis for the success of film production today. And it does not matter how big the project is. Its effects translate into building awareness of the film or other audiovisual project, and therefore the possibility of being noticed on a wider scale, building up contacts, attracting audience and, of course, earning money. Meanwhile, the idea of promoting complete projects is less and less effective in Poland and in the whole world.

The entire system of the creative industries in the US led by large studios is based on the promotion of a project that is still in a development phase. Big production companies have unlimited funds, and a young artist without financial resources has little chance competing with them. So there is an absolute necessity to promote projects while they are being developed.

“During our workshop, we want to test the promotion of projects from the very beginning of their creation. Pointing to the opportunities offered by streaming on YouTube and social media channels, in order to be able to gain interest of the future audience from the very beginning of the project”, says the leader.

Successful promotion is especially important for young filmmakers. And it does not have to be very expensive. Case study of the group is the promotion of participants and their projects during the Film Spring Open Workshop.

“We want to persuade the participants to show their presence at the Film Spring Open Workshop in an intriguing way. To make attractive spots with the use of a mobile phone, which we will stream on our YouTube, Facebook and Instagram channels, and thus promote the Film Spring Open Workshop for those who are not there. Our participants will also be able to promote AV projects”, announces the mentor.

 

June 2022

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